Good taste
scales.

Strategic creative direction
for agencies building online.

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What I solve

Briefs your
dev can
build from

01

No interpretation needed

Design tokens, not adjectives.

02

Days, not weeks

Full direction, delivered fast.

03

Theme-aware

Built within your theme's real constraints.

04

One coherent package

Brief, tokens, handoff — connected.

The Pipeline

From brand DNA
to dev-ready

01

Brand Intel

Your brand's DNA and visual language, decoded.

02

Theme Analysis

What your theme can and should do.

03

Creative Brief

Palette, type, tone, components — complete.

04

Dev Handoff

Tokens, specs, anti-patterns. No guesswork.

What you get

Every decision,
documented

Creative Brief
Design Tokens
DESIGN.md
Dev Handoff
QA Checklist
Component Specs
Anti-patterns
AI Rules Files

See a real
output

Maison Théo — complete creative direction, live.

View the demo →
Pricing

No surprises

Brief Sprint

$1,500 CAD
~$1,100 USD
per project
  • Full creative direction package
  • 48h async delivery
  • 1 revision round
Get started
Best value

Studio Retainer

$3,500 CAD
~$2,550 USD
per month
  • Up to 3 briefs / month
  • 2 revision rounds per brief
  • 24h priority delivery
  • Monthly strategy call
  • Standards library maintained
Get started

Brand Partner

$6,500 CAD
~$4,750 USD
per month
  • Up to 8 briefs / month
  • 2 revision rounds per brief
  • Client onboarding calls
  • Quarterly brand strategy
  • Custom standards library
  • White-label option
  • Exclusive territory
Let's talk

Every brief includes

Brand audit · Theme analysis · Creative brief (hosted HTML) · Design tokens · DESIGN.md · Dev handoff page · Downloadable assets

All prices in CAD. Scope and revision rounds clearly defined per tier.

PASCAL CHAMPAGNE

Creative Direction
since 1999

Turning brand vision into production reality.
Working with agencies who build beautiful commerce.

An evolving creative system, directed by human taste.

Let's build
something

Tell me about your project.